Amazon Drops ‘Rufus’ Branding on Shopping Chatbot, Adds A...

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Amazon Drops ‘Rufus’ Branding on Shopping Chatbot, Adds AI in Search
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Amazon Drops ‘Rufus’ Branding on Shopping Chatbot, Adds AI in Search

Amazon is rebranding its Rufus chatbot to Alexa for Shopping, the company said on Wednesday. Amazon first announced an AI-powered chatbot for shoppers called Rufus in early 2024. A year later, Amazon

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