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The Information

·4 years ago
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Advertisers Love TikTok. Now They’re Looking to Double Their Spending on It.
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Advertisers Love TikTok. Now They’re Looking to Double Their Spending on It.

A top ad agency holding company is planning to triple its spending on TikTok this year to 5% of its roughly $2 billion social media ad budget. And that share will double to 10% next year, a senior exe

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