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The Information

·3 years ago
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Nearly Half of YouTube’s U.S. Viewership Is Now on TVs, Helping Drive Ad Shift
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Nearly Half of YouTube’s U.S. Viewership Is Now on TVs, Helping Drive Ad Shift

For years, Google’s YouTube couldn’t get any respect from the TV industry. TV marketers wouldn’t go near it out of fear that their ads would be tainted by running alongside YouTube’s amateur content.

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