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·3 years ago
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TikTok Tests Exclusive Deals With Music Artists, Edging Into Labels’ Turf
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TikTok Tests Exclusive Deals With Music Artists, Edging Into Labels’ Turf

Over the past few years, TikTok has become a viral hitmaker, sending musical artists like Lil Nas X to the top of the record charts and propelling the careers of Olivia Rodrigo and Megan Thee Stallion

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